DTC creative strategy built on deep customer research, market analysis, and direct-response principles. From research and positioning through angles, concepts, scripts, and testing frameworks — the full strategic process behind ads that convert.
Full creative-strategy process for a DTC skincare brand. Market and customer research, persona development, competitive analysis, angle identification, funnel architecture, concept development, testing logic, and finished VSL scripts.
Full English translation of the AfterInject creative-strategy process. Research, personas, competitive analysis, angles, funnel architecture, concept development, testing logic, and a complete VSL script — with compliance-aware claim handling throughout.
Real paid client work from a DTC health brand, anonymized for confidentiality. Includes educational VO and story-based UGC scripts with strategic angles, audience targeting, hooks, full production direction, and b-roll planning.